New Principal Term rates — coming March 15

Strong new rates, same great features

Principal Term packages together protection and affordability that offers your clients big value for their life insurance and business solutions:

The strongest mid- and high-band rates we've ever offered, available March 15.

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10-, 15-, 20-, and 30-year term periods that allow clients to choose what best fits their needs.


Conversion options that protect clients’ insurability while allowing them to convert to a permanent product when they’re ready.


Accelerated underwriting that makes it a fast and easy experience for clients and advisors.

Add in a top-notch Midwestern company that cares along with multiple business and individual solutions, and you have one of the strongest insurance options available today!


Want a sneak peek at the new Principal Term?

Check out our rates and learn more about Principal Term.

Look at key dates and rules for transitioning to the new Term rates.


Let's connect. Contact the National Sales Desk at
800-654-4278, or your Life RVP. Visit us at


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Insurance issued by Principal National Life Insurance Co. (except in NY) and Principal Life Insurance Co. Principal National and Principal Life are members of the Principal Financial Group®, Des Moines, IA 50392.
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LF976 | 435263-022018 | 02/2018