eLife Sales Focus

Offer businesses a simple and affordable benefit for their
key employees


Magnify  eLife Sales Focus


Principal® Death Benefit Only (DBO) and Death Benefit Only (Tax Exempt) plans enable businesses to promise select employees that in the event of their death—while covered by the plan—a death benefit will be paid to their beneficiaries.
This plan could have a positive impact for your business clients by helping them retain key employees while also allowing for potential premium cost recovery and/or key person coverage for the business. Specifically, the plan is designed to help businesses do the following:

  • Provide a lower-cost, convertible benefit.
  • Be selective.
  • Receive a tax deduction.
  • Recover premium costs. 

Principal Guaranteed Issue Term1 can provide an attractive option to informally finance DBO and DBO (Tax Exempt) plans with 25 or more covered employees. This innovative program combines the convenience of Guaranteed Issue underwriting with the affordability of term insurance. Or, for smaller groups of eligible employees, you might consider one of our permanent products that require a minimum of 10 covered lives.

Additional business market resources for you

Webinar replay available: Success in the business market –
Part 2
. Hear from our Business & Advanced Solutions professionals as they share the concepts and approaches that are working well in the current environment and more. View replay

Principal® Business Needs Assessment – This new digital approach tool allows you to differentiate yourself by offering business leaders an opportunity to tell you how they feel about the financial well-being of their business. This tool can be used with businesses of all types and sizes—and in any industry.
View Principal® Business Needs Assessment
Get additional marketing tools



Contact us

Patrick Kane
Regional Vice President
Richard Neal
Richard Neal
Internal Wholesaler

1Not available in New York


Facebook   Twitter  LinkedIn  YouTube  Principal Blog

Terms of Use  |  Disclosures  |  Privacy  |  Security  |  Report Fraud

Insurance products issued by Principal National Life Insurance Co. (except in NY) and Principal Life Insurance Co. Plan administrative services offered by Principal Life. Principal National and Principal Life are members of the Principal Financial Group®, Des Moines, IA 50392.

For financial professional use only. Not for distribution to the public.

© 2020 Principal Financial Services, Inc., Principal, Principal and symbol design and Principal Financial Group are trademarks and service marks of Principal Financial Services, Inc, a member of the Principal Financial Group.

If you are not appointed with any company of the Principal Financial Group® and do not want to receive any further marketing emails, click here and we'll remove you from our global marketing email list.

LF1315 | 1366711-102020 | 10/2020