eLife Sales Focus

New solutions for a new year


Magnify  eLife Sales Focus


Enhanced Principal® Deferred Compensation – Select Reward

Help businesses attract and retain top talent. Principal Deferred Comp – Select Reward plans are nonqualified plans that offer benefits for employers and the key employees they select to participate. The plan provides the participating employees with additional benefits to help supplement their other retirement income sources, such as qualified plans, and can encourage the employees to stay for the long term.

We’re excited to announce a new, flexible plan design for Select Reward that offers the option for your business owner clients to define the reward bonus to employees in either of two ways:

  • A specified lump sum
  • A future benefit based on the cash value of the life insurance policy used to informally finance the plan

View Employer Summary (for-profit)  |  View all marketing materials

We’ll help you every step of the way with a comprehensive suite of marketing materials to use with either for-profit or tax-exempt organizations. And you have access to our Business and Advanced Solutions team of experts to support your plan design and implementation efforts.

Enhanced Principal® Business Needs Assessment

This innovative, digital resource allows you to approach more business clients and prospects so they can uncover planning needs to help protect their financial well-being and prepare for the future. Simply navigate to our new landing page specifically for financial professionals. You can choose from two approaches to connect with business owners:

  • Send an email to have them complete these assessments on their own. Then, their results will automatically be emailed back to you for your follow up with them.
  • Access a direct link that allows you to complete these assessments virtually or in-person with your clients or prospects.

Either way, your clients can complete personalized assessments for three key areas—protecting their business, protecting their employees, and protecting their lifestyle. And you gain information to help guide your conversations with them about next steps in identifying their top planning opportunities and priorities.

Learn more Use it today

Facebook   Twitter  LinkedIn  YouTube  Principal Blog

Terms of Use  |  Disclosures  |  Privacy  |  Security  |  Report Fraud

Insurance products issued by Principal National Life Insurance Co. (except in NY) and Principal Life Insurance Co. Plan administrative services offered by Principal Life. Principal National and Principal Life are members of the Principal Financial Group®, Des Moines, IA 50392.
For financial professional use only. Not for distribution to the public.

© 2021 Principal Financial Services, Inc., Principal, Principal and symbol design and Principal Financial Group are trademarks and service marks of Principal Financial Services, Inc, a member of the Principal Financial Group.

If you are not appointed with any company of the Principal Financial Group® and do not want to receive any further marketing emails, click here and we'll remove you from our global marketing email list.

LF1346 | 1492886-012021 | 01/2021